Good partnerships begin with clear expectations.
FrostBreak evaluates opportunities based on transparency, operational readiness, consumer experience, data quality, and the ability to communicate directly.
Standards for all partners
Our goal is to build durable relationships that create value for advertisers, publishers, and consumers. That requires each participant to operate honestly, follow campaign requirements, and address issues quickly.
Accurate business information
Complete and current business details, ownership information, payment information, promotional methods, and points of contact.
Transparent traffic methods
Publishers must clearly explain how traffic, leads, calls, clicks, or sales are generated. Material changes should be disclosed before introduction.
Approved messaging and creative
Campaign representations should match approved creative, claims, disclosures, and landing experiences.
Quality and compliance focus
Partners should prioritize consumer experience, consent standards, and category-specific requirements.
Responsive communication
Issues, pacing changes, and optimization feedback should be handled quickly with clear ownership.